I may not be the target audience. I may not buy one. However, I appreciate that Seiko is producing products that could bring new blood into the watch world. Maybe one of those initial buyers will explore Seiko as a brand and move up the food chain with another purchase. As years pass, it would be neat to see a story of a Credor collector describing their first JOJO purchase. Let us wish Seiko the best and welcome those new collectors whose journey began with a Seiko 5. -John