Watch Commission
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Business Case Study in real time
I am keeping a very close eye on this. The moving parts I see here (no pun intended) is TAG Heuer's move to take over F1 sponsorship. They are an LVMH company, a group that has consistently taken moribund or at least boring brands, and given them a very sexy new lease on life. Just think of Rimowa or Birkenstock, for instance. Does it get any more boring?
LVMH will bring all (most) of their brands closer to F1, there aren't enough corporate TAG Heuer customers to fill the hospitality tents so the $150M a year will be used across their brand portfolio, though obviously they will us the watch brand as a primary driver.
So, what we are about to witness is either a Master Class in how to build a watch brand, or how to fumble an incredible opportunity. Introducing unobtainable (and collectible) pieces at the very top of the product range is standard fare. They will NOT go the Hublot route (their other prime watch brand) so I don't expect to see sapphire cases, or crazy fashion colors, I expect this will be more about performance and horology.
So stock up on those older Heuer models, and take a look at the existing limited editions like the V4. FYI, I am not kidding when I say I bought my Union Glasshütte last week (see image below) for that reason, it's fun to have a crazy alternative to the Monaco when they will become a thing by next Watches & Wonders. I am excited to see what LVMH will do.
Astronomical price of Monaco Split seconds
was reading the article on the new Monaco Split Seconds Chrono in A Blog to Watch Hands-On: TAG Heuer Monaco Split-Seconds Chronograph Watch, The Brand's New Face Of Ultra-Luxury | aBlogtoWatch It is an interesting watch and I like the design a lot. But I...
Expensive for a watch but cheap for "a racing machine on the wrist" 😉
With the new F1 sponsorship Tag needs their own RM in style and price to be in the game.
Business Case Study in real time
I am keeping a very close eye on this. The moving parts I see here (no pun intended) is TAG Heuer's move to take over F1 sponsorship. They are an LVMH company, a group that has consistently taken moribund or at least boring brands, and given them a very s...
Very interesting point of view.
I guess you are on to something here, thanks for the post.
Wow!
That is indeed quite the hefty price tag! Yes, many other watches I would get for that money instead. Yes, your Monthblanc is more interesting for sure!
Most of the time, pieces like that are meant to function as "concepts"
Not in the watch space, but for some luxury or higher end brands we have purchased, we implement a product line that is ~10x - 20x what the rest of the products cost and don't expect to move much volume. It's more so meant to show the customer what we *ca...
Most likely
TAG is wanting that sticker shock to sell the collection which would appear a bargain. 😂