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Zenith

In the context you describe, I understand the strategy.

 

Zenith has been offering quite good watchmaking value for money for a while. In my view, they've done a particularly good job at this the last 7-8 years or so. Because of that, I fully expected that a reasonably priced steel 135 would have been on the way, probably by last year.
But if they aren't making any money doing that, maybe shooting for a higher sector is their best chance.

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