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Zenith

So many "luxury" brands seem to have a sense of entitlement.

 

It is a brand-customer relationship they actively try to cultivate to justify stupid prices and customer un-friendly attitudes. 


For some brands this works (as distasteful as it may be), the two biggest/most notable being, obviously, Patek and Rolex. 

But frankly, I don't even consider Zenith a true luxury brand. And I'm not convinced the market does either (see used prices).

So the reality is opposite -- being a non-luxury brand, Zenith should be delivering more not less value into its lesser offerings. We see this with other brands too. A day of reckoning will arrive at some point.

John

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