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Zenith

Magnus, you know the context of Zenith several years ago...

 

First of all, this LE is not on its own the summary of the full Zenith trend. Moreover,  I think it was a good idea to celebrate the 70th anniversary of the dealer.

If you look at the situation at the end of the Nataf period, there was a crucial need to be back to the roots and to make more advantage of the Zenith history: the customers were lost by the offer at that time. But at the end of the Dufour period, I see now less neo retro watches than at the beginning.

For me the most important now is to be able to develop larger calibers which would fit better today case: even in 40mm case, the EP could be too small. And since the Elite doesn't seem to be the priority now, Zenith can focus its energy on the EP.

Fx


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