Zenith - Thank you for sharing the news.

Thank you for sharing the news.

Zenith made a good choice in my opinion, after a huge innovation in the technical field now they want to be more and more visible to share it with as many people as possible.
As you said Zenith is not so popular nowadays by people which are not so involved in watches, however I think that if they will be able to advertise their product well they will have a good success. They have heritage, history and now they are the most innovating brand if they can sum all those things up well they will manage to take the place they should have.

However Zenith has also some issues: the lack of an iconic watch is something serious because many people know AP for the RO or Patek for the Nautilus so a watch in which there is an important part of the brand's heritage is, especially nowadays, very important. As somebody says they want that the Defy Lab 21 will become the icon for Zenith but the "iconization" of a watch took time and Zenith does not have it.

Best.

💰1729 Marketplace Listings for Patek Philippe›

The Zenith pop-up store on the Place Vendôme has just opened!

By: foversta : November 26th, 2017-03:04

Good news for the watches fans who live in Paris or those who visit the capital city of France: Zenith has just opened its pop-up store located at the 23 place Vendôme. These premises were previously used by Louis Vuitton who transferred its watches offer...

This is excellent news (at least till end March)!

By: sery.vlk : November 26th, 2017-04:04

Zenith should reconsider their existing distribution model, factory boutiques, apart from keeping the retail margin inhouse, play also an important role of a showcase - not everyone is prepared to make the final purchase decision on the basis of an intern...

Thanks for the news FX and for quick review of current collection

By: Ares501 - Mr Green : November 26th, 2017-04:42

Zenith has good offers...I really like the collection specially Defy 21...that one is high on my wish list of modern watches. Sincerely D

very nice but imo they should 'invest' in another way

By: Bruno.M1 : November 26th, 2017-04:43

try to create a buzz for vintage El Primero watches. some stock listed companies repurchase their own stocks ... to destroy them this results in less stocks on the market and is better for the remaining stocks I'm sure no watch brand did it before but it ...

Destroying watches so rest will worth more!! That's just barbaric!

By: Ares501 - Mr Green : November 26th, 2017-09:30

That's love for money not watches Cheers D

Buy them

By: Bruno.M1 : November 27th, 2017-02:55

And use the vintage movements for new watches? Destroying them might be to drastic lol

OMG we are moving to Frankensteins now :)) [nt]

By: Ares501 - Mr Green : November 27th, 2017-04:30

The Zenith Favre-Jacot in pink gold is on my wish list. I really love it and I hope I’d have the chance to own one in the future 🙏

By: Alkiro1 : November 26th, 2017-06:20

Best wishes Alkiro

+1 I am deeply in love with the Zenith Favre-Jacob in pink gold, the chain fusee mechanism is extremely charming and also the back is a true work of art.

By: Freccero : November 26th, 2017-08:26

Best.

Did you already try it? I don’t know if the 45mm will fit my wrist well or if it’s too big

By: Alkiro1 : November 26th, 2017-11:26

Best wishes Alkiro

Unfortunately not but also for me the size is a concern, because 45 mm are too big for such a watch.

By: Freccero : November 26th, 2017-15:42

Best.

I think it’s a little bit too big too. 42 or 43mm would have been better maybe. The titanium version is lighter and should be more wearable but I don’t like it. It has not the charm of the pink gold version

By: Alkiro1 : November 26th, 2017-15:48

Well, the first one who will try it will give his impression to the other 😉 Best wishes Alkiro

Pink gold is also for me the best version but 45 mm are definitely too much.

By: Freccero : November 28th, 2017-07:12

Best.

I planned to try it this weekend. I’ll give you my feeling 😉

By: Alkiro1 : November 28th, 2017-07:50

Best wishes Alkiro

there are still too many models & flavors, no?

By: Joepny : November 26th, 2017-08:10

I understand Mssrs Biver & Tornare are re-positioning the technical innovation aspect of the brand but there are still too many Zenith watches. And these flavor of the months like the Cohiba, the Rolling Stones, the Range Rover, the blog watches have to b...

Thank you for sharing the news.

By: Freccero : November 26th, 2017-08:25

Thanks for this report, Fx. [nt]

By: MichaelC : November 27th, 2017-06:34