I understand Mssrs Biver & Tornare are re-positioning the technical innovation aspect of the brand but there are still too many Zenith watches. And these flavor of the months like the Cohiba, the Rolling Stones, the Range Rover, the blog watches have to be stopped. If the brand value & image is to be raised, then first scale back the dilution of the brand. Mr. Biver has not forgotten how Omega too was a bloated whale that had also lost its technical edge??? Of course invest in the R&D but also help the watch buyers focus on a smaller selection of special watches instead of an overwhelming smorgasbord. A watch buyer sees too many watches from one brand and subconciously thinks a mass manufacturer cranking out sales. I think in general, watch buyers may think they want a buffet, but truthfully most watch buyers appreciate to be steered to the higher quality set course kitchen.