Zenith should reconsider their existing distribution model, factory boutiques, apart from keeping the retail margin inhouse, play also an important role of a showcase - not everyone is prepared to make the final purchase decision on the basis of an internet or catalogue picture, without physically seeing the particular model. (And while the Zenith booth in Le Bon Marché is nice and very friendly, it is limited in space -- and not exactly in the horological center of Paris .-)