I know Bugatti's are special but this just seems like a stupid idea to me.
By: Marc Obermann : January 22nd, 2026-15:06
I mean seriously who needs or better even wants an AP Tourbillon in their dashboard of any car talk about a waste and with the torque and g-force plus uneven roads I can't imagine that is going to be good for the watch either,
+1 I understood select cars having a luxury watch in dashboardβ¦
By: ArmisT : January 22nd, 2026-15:39
but a tourbillon surprised me. That being said, if I was someone for whom getting a Bugatti is like a bag of chips, then I would likely appreciate the next level exclusivity of such a feature. Still seems like a waste of a good watch.
Why? Because, well, why not... plus it adds another $100k to the car's price, more headlines with watch boards and magazines / press, etc.
By: enjoythemusic : January 22nd, 2026-16:14
Pure win-win................... commercially-speaking. Tho many other brands have done these tie-ins. Does the AP re-sync to a home table clock? That would be cool!