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Brilliant Cartier short film: L'Odyssée de Cartier

By: SJX : March 2nd, 2012-20:15

Cartier has just premiered the brilliant short film L'Odyssée de Cartier. As the title suggests it takes the viewer on a journey through Cartier's history, led by the creature synonymous with Cartier, the panther. Interestingly all the animals (save the dragon of course) in the film are real, none of them are computer generated.

Numerous details (including one of my favourite watches from the CPCP) from Cartier's history are visible in the film if you look carefully. Cartier's key cultural inspirations for its creations are depicted, as are important designs from across its history. An incredible amount of information has been cleverly packed into three and a half minutes of film.

This is well worth watching.

- SJX

This message has been edited by SJX on 2012-03-02 20:33:38 This message has been edited by SJX on 2012-03-02 22:25:49 This message has been edited by SJX on 2012-03-09 22:33:24

Screen captures from the film

By: SJX : March 2nd, 2012-20:18

If the film went by too quickly, here are screen captures of several important scenes.

- SJX

This message has been edited by SJX on 2012-03-02 20:19:41

Nicely done video...

By: patrick_y : March 2nd, 2012-22:17

I do believe I know the underlying history to all the major references.

The film pays homage to:

Panther starts off within the Opera house, presumably.

Cartier's history in Russia.

Cartier's history in India.

Cartier's historical creations of a jeweled menagerie, particularly the alligator and peacock(my personal favorites).

The one with the airplane signifies Cartier's importance in America?

I'm surprised that there is no mention of Cartier's involvement with the blue Hope diamond.

Did I miss anything in the movie where the meaning was conveyed?

Half expected to hear the roar and tyre screech sounds of Amanico's automobile when the video was focusing on the panther crossing the road in Place Vendome.

Good eye

By: SJX : March 2nd, 2012-22:23

You got most of it. But I'm not telling otherwise it takes the fun out of watching the clip.

The Hope Diamond is more closely associated with Harry Winston, he famously mailed it via USPS, so probably Cartier left it out for that reason.

- SJX

Airplane symbolizes Santos Dumont. [nt]

By: foversta : March 4th, 2012-02:13

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Very cool filmlet

By: DaMctosh : March 5th, 2012-05:27

But I found the editing a bit jarring with the numerous scene jumps. That diminished my enjoyment of a good story

L'Odyssée de Cartier preview in Singapore

By: SJX : March 2nd, 2012-22:39

A few days ago Cartier held a preview screening for the media in Singapore at the posh St Regis hotel. Although it was only the screening for a 3:30 long film, it was a top class event as Cartier events always are.

- SJX

Lining one wall were beautiful prints illustrating scenes from L'Odyssée de Cartier

Managing Director of Cartier SE Asia and Australia Christopher Kilaniotis making his introductory speech

What a movie and what a presentation

By: Geo : March 4th, 2012-08:46

Top SJX, thanks for these images.

Love the sketches on the walls.

GEO

A couple more subtle Cartier references in the movie

By: RJW : March 3rd, 2012-03:22

I think the white gold, yellow gold and pink gold rings in the earlier part of the movie are a reference to their Trinity line of jewellery.

And the plane is a reference to Cartier's "association" with aviator Santos-Dumont.

Very well done.

Regards,

Richard.

Very observant

By: SJX : March 3rd, 2012-20:39

I should run a contest to see who can spot everything!

- SJX

A beautiful movie to be seen in HD. [nt]

By: foversta : March 3rd, 2012-03:37

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I'm awaiting the HD version to be sent to me. [nt]

By: SJX : March 3rd, 2012-19:18

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Very well done

By: Dje : March 3rd, 2012-03:53

Hi SJX,

Very well done and nice movie to look at.

This is what French top luxury is all about! That's a Cartier I love!

Best

Dje

Which Santos is the aviator wearing?

By: Colsoul : March 3rd, 2012-06:52

Can someone tell me which santos exactly the aviator is wearing at 2:11? Can't find it on the website...

Platinum Santos Dumont from Collection Privee. [nt]

By: SJX : March 3rd, 2012-07:14

This message has been edited by SJX on 2012-03-03 19:18:28

Excellently executed

By: ArthurSG : March 3rd, 2012-07:54

The cinematography and direction was fantastic. Well done Cartier!

Beautifully executed piece, mirroring many achievements

By: timerider : March 3rd, 2012-09:34

associations and incredible works that we all associate with Cartier. I really felt a bond with the panther, especially at the end!

Thanks SJX and Cartier for another great work.

Best,

Tim

They're running this ....

By: fernando : March 5th, 2012-04:42

as an ad. here, the whole shebang! I was spellbound the first time I saw it; what a great commercial!

F

Indeed, it will be on TV and in theatres too.

By: SJX : March 5th, 2012-04:54

Would look great on a theatre screen or widescreen TV for sure.

- SJX

Incredible!!!

By: jess_brown24 : April 18th, 2012-19:15