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A. Lange & Söhne

Honestly... This happens a lot of places... Not just Lange! Although Lange does seem to be worse than average.

 

When you buy a watch,  you're not only buying the watch, but the whole servicing and ecosystem that comes with it!  Beware!  You're now a captured customer, and thus, the Brand can subject you to a lot of hoops and servicing costs if they deem to do so.  Let's say today you buy a car from brand X.  Tomorrow, Brand X may double their servicing costs and you're still stuck with that car!  Insurance companies can all of a sudden deem Brand X's cars are unsafe and thus double their insurance rates on that car.  And you're stuck with that car!  Sure, you can sell the car, but as a new owner, you take on a huge amount of depreciation since the car is still new.  Lots of risks!  

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