From what I read on Hodinkee it seems to be a mostly industrial process. The figure is CNC machined and then laser etched. At that point it is finished and painted by hand, but I can't help but compare it to (admittedly plastic) miniature models and the detailed painting work that hobbyists apply to them. I am not convinced the work put into the figure matches my expectation for an AP tourbillon at that price. In my opinion, if it was hand-engraved it would be far more interesting even if it was accompanied with a higher price.