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Audemars Piguet

In this case I don't think so.

 

The reality is that the Millenary line has not tempted AP collectors or other watch enthusiasts who might walk into a store and want to look for a new watch.  The Maserati Dual Time hooked me when it was introduced, but the dial is still rather polarizing.  The other current "affordable" designs are very contemporary.  The combination of roman numerals and arabics, varying sizes and unusual color schemes... I have not been lured at all, and I adore the case.  Most of us, I think, all agree that the high end complications - Cabinet 5, Deadbeat Seconds, Carbon One, MC12, new titanium Minute Repeater - are amongst APs most astounding creations.  Aesthetically and horologically.  But the pricepoint is far out of reach for many.

The 4101 now offers that "high end complicated look" in a steel case and in a price range most of us AP guys are more accustomed to.  So it is a viable option to a Royal Oak or an Offshore for existing AP fans, and a striking design that will demand the attention of a watch buyer should one ever be found in a dealer's case.

Generally speaking, I do believe taste evolves over time.









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8 Comments view entire thread 

Does time change taste....or

 
By: papillonwatchman : January 31st, 2011-14:25
is it about the dial, or the complication that i see now ,the very possitive reactions about the Millenary? I have to admit, the ones now shown on SIHH are stunning, and even when i thought the maserati line was okay, i would not have bought one myself. T... 

in my entire life

 
By: mr : January 31st, 2011-16:25
i have only seen about 5 millenary watches, and only one of which was on some one's wrist! i think that AP is starting to care a little more about their other watches, and theyre doing a wonderful job at it. personally, i was not really fond of the millen... 

There could be several reasons ...

 
By: AndrewD : January 31st, 2011-17:39
Hi Michel, It may well be that it takes time for a new line to permeate the consciousness of collectors. Or it may be a fashion shift away from round watches (are we seeing other shapes becoming more popular?), or it could be, as you suggest, that AP are ... 

re: time change taste

 
By: DRMW : January 31st, 2011-20:48
Great question Michel! The new variant of the Millenary is awesome! Glad to see AP giving it the design attention it deserves. -MW

Maybe you start getting used to them?

 
By: amanico : January 31st, 2011-21:23
Maybe the dials changed, too, and are closer to your tastes? I surprised myself to look at them, too... Best, Nicolas.

the 4101 seems to have hit the "sweet spot" with design...

 
By: ThomasM : February 1st, 2011-03:22
it really uses the unique design features of the Millenary and its ovoid shape, and gives us watch geeks what we want - techno satisfaction with bridges, plates, and whirly thingamabobbies (in this case, the balance, but executed in a way that is not cont... 

In this case I don't think so.

 
By: MichaelC : February 1st, 2011-06:50
The reality is that the Millenary line has not tempted AP collectors or other watch enthusiasts who might walk into a store and want to look for a new watch. The Maserati Dual Time hooked me when it was introduced, but the dial is still rather polarizing....