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Audemars Piguet

There could be several reasons ...

 


Hi Michel,

It may well be that it takes time for a new line to permeate the consciousness of collectors. Or it may be a fashion shift away from round watches (are we seeing other shapes becoming more popular?), or it could be, as you suggest, that AP are putting more effort into designing new pieces in this range, or advertising them more widely.

Some of the most collectible vintage pieces of today where not popular when they were first released, either because of size, or shape or design. Didn't the Royal Oak start off this way as well?

I was one who didn't take much notice of the Millenary pieces until I strapped one on my wrist a couple of years ago and was impressed with the 'fit'. Don't dismiss the size unless you have tried one.

Let's hope the trend with the Millenary line continues.

Regards

Andrew

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8 Comments view entire thread 

Does time change taste....or

 
By: papillonwatchman : January 31st, 2011-14:25
is it about the dial, or the complication that i see now ,the very possitive reactions about the Millenary? I have to admit, the ones now shown on SIHH are stunning, and even when i thought the maserati line was okay, i would not have bought one myself. T... 

in my entire life

 
By: mr : January 31st, 2011-16:25
i have only seen about 5 millenary watches, and only one of which was on some one's wrist! i think that AP is starting to care a little more about their other watches, and theyre doing a wonderful job at it. personally, i was not really fond of the millen... 

There could be several reasons ...

 
By: AndrewD : January 31st, 2011-17:39
Hi Michel, It may well be that it takes time for a new line to permeate the consciousness of collectors. Or it may be a fashion shift away from round watches (are we seeing other shapes becoming more popular?), or it could be, as you suggest, that AP are ... 

re: time change taste

 
By: DRMW : January 31st, 2011-20:48
Great question Michel! The new variant of the Millenary is awesome! Glad to see AP giving it the design attention it deserves. -MW

Maybe you start getting used to them?

 
By: amanico : January 31st, 2011-21:23
Maybe the dials changed, too, and are closer to your tastes? I surprised myself to look at them, too... Best, Nicolas.

the 4101 seems to have hit the "sweet spot" with design...

 
By: ThomasM : February 1st, 2011-03:22
it really uses the unique design features of the Millenary and its ovoid shape, and gives us watch geeks what we want - techno satisfaction with bridges, plates, and whirly thingamabobbies (in this case, the balance, but executed in a way that is not cont... 

In this case I don't think so.

 
By: MichaelC : February 1st, 2011-06:50
The reality is that the Millenary line has not tempted AP collectors or other watch enthusiasts who might walk into a store and want to look for a new watch. The Maserati Dual Time hooked me when it was introduced, but the dial is still rather polarizing....