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Automotive

Aesthetics

 

Noble have a great attitude and their philosophy is broadly in line with my own when it comes to cars.  Most importantly, they're one of those rare, but very special companies in the modern automotive industry, which are headed by passionate car enthusiasts.  When you have someone at the helm who is truly devoted to all things petrolhead amazing cars can be produced.  Looking to the past, at companies like Ferrari and Lamborghini, it was Enzo's and Ferruccio's respective adoration for the cars they produced that was key.  Now that these brands have become, for the most part, corporate behemoths, there is a distinct lack of that certain je ne sais quoi that imbued all their creations and made them so special.  People like Peter Noble and Horacio Zonda are the successors to these men, but they're increasingly few and far between.


That said, whilst I think the cars are great, I dislike strongly their looks.  Not enough effort has been invested, I think, in their design and there's something kitcar about all their models.  Obviously, this is a personal thing, but when you sit a Noble next to other sports cars in that segment, there's a drabness to their designs that really lets down what is otherwise fantastic cars.

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