G99
13685
i think that there is only an image problem if you are concerned about it.
it is, i think, a personal perception.
in UK amongst the 'common man', a Rolex and 911 are often referred to as Lotto winners toys as one of the first things the common man will buy when they win will be a gold and diamond encrusted Rolex and a red 911. big cliche, but true.
that, along with the 80's city trader image gives the majority who dont understand the brands an opportunity to treat them as objects of derision bought on by jealousy.
however, the smaller number who understand the quality of these brands treat them with the respect they deserve.
before i knew anything about Rolex i swore i would never own one mainly due to that image, but now i understand how excellent they are i own 2 and would happily own 3 other models.
the same goes for Porsche, Ferrari, Lamborghini et al. the jealous majority warp peoples perceptions and that in my opinion is what gives the image problem.
a negative brand image is often bought about by the unknowing and is unjustified. there are brands in the past that fully deserve a bad image, but that was due to build quality rather than price, performance and mass jealousy.
to be totally honest, if you like the brand for its quality, performance, luxury etc then why worry about what others think. it only matters if we are concerned about other peoples impressions of us.
it is quite natural for people to be jealous of other peoples success and quality product ownership does portray success. we cant change what others think so i dont consider it worth worrying about.
if i have the wrong end of the stick with regards to this thread then i apologise.
best
Graham.
Lamborghini - an image problem?
Can't you say the same today with Bentley and AM?
The syndrome is familiar with all well established "brands" especially when the brand
Not just Lamborghini !
VW is now the LVMH or Richemont, but I am not complaining!!
i think that there is only an image problem if you are concerned about it.
