is that, the ones who've never been in the "fine watchmaking" space before... are they forcing it?
what's the reason behind pushing the envelope?
if it's legitimacy, i think that you can still produce great timepieces worthy of the Cartier mystique without necessarily going the haute horology way. maybe a Dufour approach to finishing (starting of course with an already "respectable" ebauche) as a strategy rather than blazing trails in technology might be more the Cartier "way".
of course, mine is the worm's eye view on these things and very simplistic.
for the record, i like what i've been seeing from Cartier and follow your posts with great enthusiasm. i think that the Cartier experience is more than just the sum of its well-made products. when you see the Cartier brand, you already feel something special... maybe much more than the likes of a Louis Vuitton can exude.