Hi, Jed,
Often, one doesn't know whether "the one" is "the one" until after the choice is made.
I remember (warning - Bill Maher moment coming) having a discussion with a few Americans in Cambridge almost 30 years ago (early 1980s) -
One young man was proud that he (and his father before him) was a virgin before getting married, and that the marriage was the one and only and last.
Another, more "liberal" young man, and several ladies in the group chimed in, commented how silly that was, that if one ended up married to a "dud" how terrible would that be, why not try before buying?
Watches are not people of course and it is far less important if one falls out of love (or lust) with a watch.
Ownership will always be restricted by budget, in one way or another, sooner or later (consider Prince Jefry of Brunei)
I think this tributary of the main discussion might be at cross purposes.
-1 to zero to +1 spans the same range (okay, okay, numbers theorists cut me some slack; I know there are more "numbers" between 0 and 1 than between 0 and infinity...) as zero to 2 or 10-12.
In the real world, there is a subjective difference between "the baseline is basic courtesy" and it goes up or down from there, and "the baseline is complete indifference" and it goes up or down from there.
Put another way, do you top up to reach minimum acceptability, or cut back from frivolity?
Hanging a print of a van Gogh (or Titian or Dine) is a perfectly acceptable "compromise" if one likes (read: LOVES) the work, print or original.
It is problematic if one bought it, print or original, only because it has high resale or because someone else (that ultimate expert "everyone") decreed it to be "the one." If it doesn't resonate with the buyer, the buyer is going through a false exercise and what is likely to ultimately be dissatisfaction.
If it does resonate, it's a non-issue.
The practical problems arise because
a. often one doesn't even know if something resonates until one has lived with it, be it a watch, car, or lover.
b. a above, with added variable of "aging" (see wine notes above in whl's thread) - one can fall in love, or fall out of lust
What to do, what to do?
I don't have an answer, other than that, FOR ME, I've found that I've had more hits (read: higher percentage) of keepers with those pieces I picked due to personal resonance (not 100%!) than with those I picked because "everyone" raved about it, or because "the market" validated it in terms of secondary market "values" (read: prices)
And this doesn't even begin to touch on secondary and terciary "psycho-dynamics" like liking something simply because others like it, or because others DON'T like it...
Cheers,
TM