L’HeureNoble
182
I could not believe it,
so I reached out to someone. To my suprise it is actually true.
Apparently it was planned already for couple of years and the „Pop“ refers more to recent AP Pop Art releases…
There is more to the story which is linked to Francois Benhamias, but i cant provide more details at this stage.
Please provide more details
Since AP is completely independent and family owned I don’t see how Swatch has any relevance, as it does with Omega and Blancpain
Two articles I found:
https://www.scmp.com/magazines/style/luxury/watches/article/3352567/swatch-teasing-royal-oak-collaboration-audemars-piguet https://www.montres-de-luxe.com/Doit-on-s-attendre-a-une-SwatchOak-Pop-le-16-mai-prochain_a21494.html
Here is an AI Pic, maybe the "Royal" has nothing to do with AP?
Source: lifestyleasia Seriously, this would never happen. ...
If you look on the website…
…you’ll see a bunch of lanyards in the shape of flowers. Now, I don’t know what the flower shape could mean…but I’m (just now) thinking that this may be a RO that can be “popped out” of the case and taken (like a pocket watch) on the lanyard. That was how...
You are on to something.
I was puzzled when I saw the lanyard animation but you are spot on; it’s a return of the Pop.
I’m thinking hunter cased Royal Oak pocket watches, and the “pop” is from opening the lid
Or its just a octagonal Swatch Pop
Maybe it will be like Pop Rocks, that fizz when you put them in your mouth?
An edible Swatch Royal Oak? ...
One thing is clear:
It’s a massive campaign ! We’re now hearing that full-page ads announcing it have appeared in quite a large number of widely distributed newspapers, which alone must have cost a fortune... they’re clearly thinking big. And if you open Instagram today, you...
I had a Pop Swatch which was a very cool concept back in the day…
but any joint AP release I’m sure will incite a lot of anger…and then speculators, of course.
I love when feathers are ruffled a bit…
…not that I’m an instigator or anything. But when people lose their poop over something which is in the grand scheme of things irrelevant, and this happens a lot in our little corner of the universe, something inside me just smiles a wry smile. Btw; if th...
I could not believe it,
so I reached out to someone. To my suprise it is actually true. Apparently it was planned already for couple of years and the „Pop“ refers more to recent AP Pop Art releases… There is more to the story which is linked to Francois Benhamias, but i cant pro...
Whoever starts queuing on 15 May
is 1 day behind me. I will get the first dibs. Probably the lime and blue pair. ...
More potential (speculative) details:
It does NOT appear to be a watch per se that is coming. Various social media posts are showing lanyard straps in multiple colors, and working theories are an AP-themed pocket watch leveraging the Swatch "Pop" and "Clac" product lines from the past. www...
That would be counterproductive to make it as a pocket watch but I could be wrong.
How about instead of 40mm make it 400mm?! Don’t believe the hype! ...
AP has been doing the rapper thing lately, it'll fit right in!
Maybe they can get him a limited edition iced out version.
Photo taken this morning. Not only has the collab been made official, the swatch stores have already set up the product placements.
NOT ai generated image. Swatch boutique this morning. ...