It is not for everyone. It needs to match you. Your character, your style and your personality. Yes it is a weird watch, but at the same time when you get hooked you get hooked - hook line and sinker. It is just like Panerai. You get some sort of nostalgia from wearing the watch.
I don't think the is a unique case. I think every watch style from many brands have a hook. Just like top forty songs. They, as you have heard time and again, "sing to you". If you hear the musicgo for the watch. If you don't keep hunting.
B&R is not for everyone but that is what makes it special.
Bill