which are being handled quite well by the management. Their resurgence from before is quite in tandem with the fascination with larger than usual timepieces by the general watch buying public so timing is playing a big part of their current popularity. Their pieces are aesthetically pleasing to the eyes and surprisingly comfortable especially when paired with their nylon strap, which IMHO is a smart idea of management to include in addition to the rubber or leather strap that is included with each watch.
Having said that, I do not think they could be the next Panerai or even approach the level of popularity OP(Officine Panerai) has achieved simply due to the long history and HUGE marketing coffers behind OP. It takes more than just fancy designs to keep the customers interested and continuously buying the new models that come out. Without a history AND budget behind them, B&R will find it difficult to sustain their momentum going forward.
Love them for what they are, trendy/nice watches but realize too that they are just that. My own two cents 