Horological Meandering

read an article few years ago & i thought the problem is solved.... but now i see it again... thoughts fellow purists ?! Best, mahesh., ...  

was surprised that 'apple' - known for 'deep thinking' about products termed it incorrectly...

a 24 year old marketing/web person working for a contractor in a cubicle devoid of any windows wrote it!

Many places will use Deployment (even my damn spell check is suggesting it right now). Which does not make it right.

what you'll get with an apple watch ;-)

Damn idiots!

... persists and is exacerbated by brands from time to time. Apple isn't the only brand to use "deployment." I know I saw it a few years ago with a different brand, but I can't recall which one.

Although it could have been second party advertising (dealer, not brand itself). I cannot remember which brand.

that is the purest purist version Bill ;-)

Deployant and Deployment are both wrong!

The word deployant doesn't exist in English and the proper spelling of the word in its native French would be déployante. It seems the closest word in English would be deployment. Of course this may not really be the reason but it's the best I can come up... 

While I appreciate Clymer's intention of educating aspiring watch collectors about the proper dos and don'ts, I'm so accustomed to hearing deployant/deployment that it doesn't phase me at all.

a buyer calling it incorrectly vs a brand naming it incorrectly 🤐

... there are plenty of other mis- used/placed/pronounced examples by PEOPLE WHO SHOULD KNOW BETTER. Addermar Pigay Vacheron Constanteen Chronometer (for chronograph) Beeeezel Automatic (for mechanical not quartz) Glah shooter Chop hard Omegger Breetlin R... 

good one ;-)

HOOblow....dirty mind 🤐

Dont show this tread to your wife or this forum will be blocked in your house...LOL ;-)

Talk about pissing all over a brand's name!