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I get your points...
I get your points, François. Thank you for having added something interesting to the discussion.
About the boutique size: at the end, it's the location atmosphere and how you're welcomed that counts. Have you ever visited, for example, the microscopic JLC boutique in Via Montenapoleone, Milan? I think it's less than 25 sq.m., but it looks very nice.
About the IWC collection: I think that when a brand want to rapidly become "global" has only two main way, to become a bit "popular" or to work directly to very top of the market. If this [self-sufficient] theory of mine was right, I would put IWC in the first league, with the added charme of an old lady, ready to be put even on a "wrong wrist" just to show excellent figures. Moreover, I think IWC has one of the most powerful and consistent marketing department in the industry. That said, I want to confirm I like more than one piece in the current collection. Let's see how this prestigious Manufacture will evolve in the future, maybe they deserve more independence inside the Richemont Group???
Ciao,
Elio
A visit of the IWC boutique Piazza di Spagna in Rome
As you know, one side of the IWC strategy is based on the development of its own distribution network. In this context, the opening of the IWC boutique in Rome during the first quarter of the year was not a big surprise. This boutique also symbolizes the ...
IWC Roma: What a poetic location
FrX, Finally, the report that we discussed! Thank you. IWC is not only at a good location being on the edge of the luxury shopping area of Rome but also next door to the Keats-Shelley Memorial House. The bane of my early school life was having a mathemati...
Thanks Melvyn for your comments!
About the SIHH collection, I have to confess that I have some troubles with the complicated Ingenieurs. The PC Digital is clearly a no-go for me. But on the other hand, I appreciate the Automatic and the Dual Time. And the new Portuguese Automatic is a go...
Armchair shopping experience
Thanks as always. Your boutique visits are some of my favourite posts. They take me to places far away, and distant in my memory. An excellent armchair shopping experience. I must say, I do like the boutique edition Portofino Chronograph. One of a huge nu...
Thanks Dean for your nice words!
And of course if you come to Rome, don't hesitate to post your pics here, I would love to see them and I'm always happy to see pictures of this fantastic city. Fx
A pleasure always...
My next visit to Rome I go to enjoy these beautiful watches.- All the best Juan
Dear Juan... maybe you will have an other boutique to visit...
A little bird told me that JLC would open its boutique on the same area at the end of the year. I know where... ;) Fx
Okay my friend I will wait for the song of a little bird...
JLC is another beloved brands!!! Rgds. Juan
My reflections
As always, a pleasant article and beautiful, very bright pictures from F.X. Thank you! IWC is one of my dearest brand, mostly because I closely follow it from the very beginning of my passion for watches; to be more precise, those were the years of the mi...
I was on to trying to put my thoughts in words, and you did it better than I could do.
Totally agree with your last 4 lines, Ellio. Very well put. Best, Nicolas.
Thanks for your comments Elio.
About the size of the boutique: I think it is the right one. I will not explain you the price of the square meter in this area. So if you wish to get an acceptable profitability, you don't have to increase your fixed costs. If not, you have to reach a ver...
I get your points...
I get your points, François. Thank you for having added something interesting to the discussion. About the boutique size: at the end, it's the location atmosphere and how you're welcomed that counts. Have you ever visited, for example, the microscopic JLC...
I fully agree...
IWC is losing the essence of what made it successful. Especially the Fliegeruhr/pilot line is becoming more and more a joke. This line has become the caricature of a real tool watch.... Sad but I think it sells even better than before ...
It is obvious that...
these colored versions are far from what we can expect in this line. I agree with you about this remark. Fx
What a wonderful visit ...
Besides of the watches (the simple Inge is very attractive), I like the architectural style that IWC is using on all boutiques. Even here, yes we also have a boutique is SP/Brazil, the style is the same. Very cool. I'm avoiding a visit to the boutique her...
Thanks Nilo for your comments
I'm sure that the Sao Paulo boutique is much larger than the Rome one... about the watches yes you are right so if large diameters don't speak to you, it will be a problem here. The 40mm Ingenieur is maybe now the smallest IWC watch with the Portofino Aut...
The boutique in Sāo Paulo ...
Based on your pics, is not bigger than the one in Rome. The good news is that the sales persons knows A LOT about the brand and, better, they are great to negotiate prices, that are on pair with the international ones (rare here). Cheers, Nilo
Ahh one of my favorite locales and favorite brands!
Great photos of these beauties and a nice day in Rome in looked as well.
Hi,great chance to see the boutiqe and the collection from your eyes.
By the way i liked the big ingeniuer with blue touches and the wg perpetual portuguese blue dialed. Regards...
Thanks for your comments.
For me, my fav Ingenieur remains the most simple one... and yes, the WG Portuguese with blue dial is stunning. What a gorgeous watch! Fx