I agree with Thomas' comment on brand perception that influences individual's decision.
More often than not, we are one of them who fall into the marketing gimmick guise.
In fact, we should be thankful that there are brands like Montblanc and others that wake us up to truely recognise the worthy brands. Many brands do not practice what they preach.
I had the opportunity to examine some Villeret collection pieces, they are the serious contender to other top finishing brands.
Coincidently, I also like the monopusher chronograph.
Regards
Ling