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Officine Panerai

Another thought for the mix....

 

I am finding as I get more into the Panerai brand that it is becoming apparent that many people are buying Panerai watches, especially limited editions, as pure investments for trading.  I am sure that most of the 322s will not see a wrist and will probably not have their stickers removed, but will be bought and sold at a premium, possibly within a few days of purchase from the AD.  A case in point is the ceramic 292.  One sold in the UK a week ago for nearly £7,000, that is double retail, and they are only just getting into the dealers.  It was obviously purchased with the aim of selling for a fast profit, and of course had denied a real Panerai enthusiast of getting one at the proper retail price.

I am resigned to the fact that I will probably have to pay 50-100% over retail for any limited edition Panerai, as I suspect that at least 50-75% of the orders will be from dealers and traders on the secondary market who want to make a quick profit.  A shame as I am really coming to appreciate the brand, and maybe naive of me to think things would be any different.

Just all IMHO of course smile

Simon

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