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Patek Philippe

Rolex Was A Different Brand...

 

.... in the 70's. The mad cult status it enjoys now has been carefully created and fostered over the last 35 years. And like a previous point I made about AP's spotlight being brighter because of the likes of LeBron or Arnold, so too does Rolex share its storied history with internationally curated celebrity. For brevity, I certainly wish I had the fortitude to buy up every single Daytona that couldn't be given away in the 1970's.  So there's that.

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