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So, the kid in the classic 5712 Generations ad grew up, to become the young man in the new Cubitus ad? Probably not. That is a young man set to “begin his own tradition”.
The Cubitus ad comes in contrast with the Generations ad campaign. This is a first watch for a new PP clientele. My guess: Quartz, steel, base model price around 30K. Nautilis dial in a different case shape, sporty strap options, with quick change system and waterproof in order to swim with it. A sport, cabrio, much like what the Boxter was to the 911.
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Cubitus Forecast: Patek Philippe is likely playing a hoax! Yes or No?
WatchProSite moderator Patrick_y has confirmed the advertisement as a genuine Patek Philippe advertisement in genuine FORTUNE magazines. FORTUNE magazine has a circulation numbering around 850,000 in print and digital print versions. Another member has al...
No hoax.
This design is pretty in line with their other sports models. All the footballers and new money will gobble this up.
If there would not be the Nautilus, I would findit a great watch (as I love square watches). But because of the Nautilus, it looks like created from AI…
If it‘s not a hoax, then what else? 🙈😂
Banksy can't be compared to Patek
Nobody with a nanogram of common sense might believe that the auction's "performance" was not staged. Patek is a successful company that is advertising, promoting and selling its new watch, no need to play those games (flippers are more than enough).
Why is it a “leak” when Patek put an advertisement in a magazine?
The advertisement appears legit, unlikely to be a hoax. The new model needs a name with 3 syllables to match Aqunaut, Nautilaus but Patek could have tried bit harder.
Agreed. Not much of a leak in the traditional sense.
Unless it's planted false evidence disguised as a leak! (If you're pro-hoax).
It does look like a Gerald Charles. Gerald Charles benefits a lot here.
It confirms that their proportions are aesthetically pleasing.
Nice to read you! Hmm. They used to...
The Neptune was a short lived thing. They used to have more short-lived designs.
I can't really think Patek Philippe does hoaxes.
Then again... It'd be Banksy-Fleidermaus-crazy if they did.
Yep, that's the one.
Not being a mr. know-it-all, but it's a Franco-Belgian dog ;-)). Very much like Hercule Poirot is Belgian and not French...
Oh! My mistake! Franco-Belgian!
As an American, we just think it's French because the comic was in the French language. I made an assumption!!! I've met an American who went to Brussels one night and woke up and for a moment thought he was in France because everyone was speaking French ...
very edgy and not Patek DNA...
the Nautilus is way more elegant, has better design... this to me looks so much not elegant... can Patek focus on the Nautilus line and not be afraid from it? this cubitus will make the Nautilus/Aquanaut even more appreciated. on another note, they should...
PCC Perpetual Calendar Chronograph?
They need a lower end market line to maintain marketshare. This way they have a fall back product line for the bad economic times ahead. And I find the Nautilus much more elegant too! Maybe this watch looks better in person and even better on the wrist?
Exactly!
Come on. Fall back, lower end, entry level product is the Aquanaut. And it is exquisite! Produce more. Do not produce this horrible, derivative Nautilus copy design and focus on Complications, GC or even the Gondolo! I cannot believe my eyes, when I look ...
No. Patent images were for something else.
You're talking about that circular "thing" that's circulating the internet? The media implied that it was for the Cubitus and the public just made assumptions. You can always count on the public to be quite quick to assume.
This looks real to me.
Why go to the trouble of mocking up a fake watch? I think this is an advertising screwup.
You could be right!
We're not taking bets nor odds here on WPS. But I hear gamblers are betting on the veracity of the advertisement.
appalling ...
I cannot even start qualifying this watch. Horrendous comes to mind. the model is quite interesting: he looks like an AI-generated mashup between Lewis Hamilton and some other dude. Very funny stuff altogether ! I hope this is an early April's fools. Mayb...
That model is probably going to be very sad to read your post!
He's probably going to say, "I look a lot better than Lewis Hamilton!" I'd say the model looks nicer than the watch, I really don't like the dial layout of this watch and I feel the model looks like a model. Of course, things may change in person.
I would be interested in seeing the new model (this one or whatever is the actual model) in person before passing judgement.
But why would they release this in a print magazine (which no one really reads any more) and not have any info online / on their website? Doesn’t make sense. Hoax.
It seems sadly it’s no hoax
They should do an updated version of that poster with the cubitus and the little guy driving it into the pier : “. I can’t believe you bought me this shxt dad!” Cubitus - the next generation says “No thanks, you can keep it!”
Fake news. The motto and lack of reference, the date font etc all point towards a fake.
Well done to the prankster, pulled a big one.
I was wrong about the Motto.
Patek has used both verbiages. The lack of a reference number has occurred in the distant past as well.
Everything seems to indicate it's genuine!
Only some conspiracy theorists think it's a hoax. I shouldn't say "some." As there are A LOT of people who think Patek Philippe can't make such a strange looking watch.
Looks like a Nautilus and a B&R…
… had a threesome with a Cartier Santos, and no one knew whose DNA the kid had. I call elaborate hoax. None of the traditional watch journos seem to be covering this and this would be big news. Patek leaks this, creates some buzz and then releases the rea...
It’s not a hoax this is the actual model
The fortune issue was supposed to be released on Oct 22nd but they released earlier As for the slogan Patek uses a different slogan for the US market. Tania Edward’s who use to work for Patek, now at collectability, created it and explained on the podcast...
Wow…
… on the plus side, maybe there won’t be a waitlist for this. This is one way to smash the flippers
Silver lining does exist!
Who knows. There might be a waitlist. Lots of people who buy the brand who don't have taste out there.
That's what I thought
The magazine is addressed to American (wealthy) youngsters and the new line is supposed to attract new customers. I see nothing new, a squared Nautilus is simply an easy bet and choice. Same movements, same dials, no real investments. Why should Patek pra...
This is basically an angular nautilus
Dial, hands and hr index are all from the nautilus line.. it would really shock me that they are this lazy. But why would they go through the trouble to pull a stunt like that? Occam’s razor suggest this is real and the advertising dates got mixed up
Create buzz and make the actual Cubitus look good?
Mine is all wild speculation so please listen to the more knowledgeable on this forum
I like your Occam's razor suggestion.
Many have already stated publicly that FORTUNE magazine released the magazine ahead of schedule. So you could be right!
Maybe this is not an actual watch
but elements of all the collection put together in a single photo. Could explain the lack of a model ref?
But it looks like a completed watch.
Hard to say what this watch is... Some say it's a hoax. Others say it's the final product gone wrong.
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