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Patek Philippe

What you have to take into consideration is...

 

What you have to take into consideration is the cost of R&D upwards of 15 million per movement, on a watch that you're going to produce only a handful of.  It takes up to 2 years to assemble and test some of the uber grand comp movements... Some you have a highly paid watch maker only producing 2-3 watches a year.  Besides, I was told that the super grand comps don't really make money, they actually lose money on them, even at the very high price.  I was told that they are not a money maker but almost "thank you gifts" to the very big collectors, and help with the prestige of the brand.  


They also create buzz for the brand, as much as high auction prices do.

Haute Horology is the same as haute fashion, Valentino's Haute Couture looses 3-4 million a year, you wonder how that's possible selling 100K dresses, but the fact is every luxury brand has a Haute collection to create lust and prestige.  Why?  So the masses will buy a billion dollars worth of perfume, handbags and accessories to have a connection to that brand.

IMHO.


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