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Seiko

There are different product managers within the overall Seiko organization

 

Grand Seiko has become the halo brand for global expansion at a high price/quality level. In March 2017, Grand Seiko made a fresh start by splitting off from the SEIKO banner to become an independent brand with the aim to stand at the “pinnacle of practical watchmaking” that honors high-precision technology and design. And GS has moved the maximum price point upwards from about $20 to >$50k. When this occurred, the dials changed to feature the “GS” and “Grand Seiko” logo at the 12 o’clock position. Lots of new models and technologies have been added, but the basic "style" philosophy remains the same:



Credor focus is on Asian distribution (perhaps only Japan?) and the style aesthetic is completely different than the image above indicates for GS.


Although these (GS & Credor) watches are still made by the same men and women in the same workshops, they work for product or brand managers seated within different groups in the larger Seiko organization.

It can be confusing!

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Cazalea

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