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Zenith

zenith still has some very high end timepieces like the Academy Christophe Colomb and el primero minute repeater both each worthy of more than 240k$

 

And still much more beautifully crafted than this movement. I still consider Zenith as a luxury brand whereas Tag is indeed mid range. Not every brand has won many chronometric prizes like Zenith and not many brands have such a rich history of making great movements since their start. Tag was always an assembleur, whereas Hublot is just a fashionable disruptive brand but not something historical like Zenith.

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