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A. Lange & Söhne

That's true, but entirely off base.

 

The reason why I mentioned what I mentioned is that it's unusual for such a young company like Lange to have a restoration department for vintage watches. For management to establish a whole restoration department for vintage watches at a stage when they are focused on using the capital to grow the business, it's unusual to put capital into a low-profit, often losing-money business.
For a big company, with a long history, like Breguet, which has been making watches for 100 years earlier than the first Lange company, 200 years earlier than the current Lange company, it's less of a burden for Breguet to do that. And much more justifiable.
You see things from a viewpoint that's very much limited from your own views. I encourage you to have a little empathy and realize a start-up like Lange at the time had incredibly altruistic vision to create a restoration department. They didn't have to. Fiscally, they probably shouldn't have. But they chose to, against many advisors and consultants, because Lange thought it was the right thing to do.

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