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Automotive

He does.

 

I'm not piqued neither. But if I drove one and understood one, I'd be piqued.
Watch companies are the same. They don't want to pique your interest directly. They want you to read about their watch, get mildly piqued, then dive deeper on your own initiative researching their watch on the internet and in magazines. Then they know they've got you.
The more you know about a product, the more you'll appreciate it, and then the more likely you'd buy it! That's the formula!

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