I was on holiday recently. At the resort, the watches of the guests were Patek, Apple, Patek, Patek, Samsung, Rolex, Richard Mille, Audemars Piguet, Patek, Apple, Patek, Apple, Audemars Piguet, Patek... Seemed that everyone was wearing either a smart watch, a Patek Philippe, or an Audemars Piguet. These companies had the highest market penetration at the resort. Didn't see a single Breguet.