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"Customer Satisfaction: How Great Brands Get It Right… And Where Others Go Terribly Wrong

 


I would like to share an experience regarding the repair and after-sales service of two different watch brands when issues arose with the respective timepieces. Below are some screenshots I originally shared on my Instagram Stories. I’m reposting them here and would love to hear your thoughts.

The core of the matter is that one brand, despite having a loyal customer, provided a disappointing level of service — essentially offering no assistance unless he paid €850 for a watch that had just fallen outside the warranty period. In contrast, the other brand was extremely customer-focused and covered the entire cost , even though the warranty had already expired.



















I used to be a big fan of Zenith, but this really leaves a bad impression. How could a brand respond so poorly?

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