Am I personally interested in ANY collaboration between a watch brand and a blog, or a car manufacturer, or even between two unrelated watch brands just because the design looks good? Honestly, not a chance!
But the base of watch fans --- and consequently the readership of dedicated blogs, journals, and the like --- has become huge in recent years, so it's only good if we get a broader offering, whichever that is
(See also today's other thread with the usual complaints that all the 1,065,000 (!) Pateks & Rolexes produced every year are always allocated to others! ;-)) At a quick look, chances are many buyers of these collaborations are also interested in the "modern Indies," which similarly pop up on the scene on a daily basis and, in select instances, offer to their customers truly gorgeous technical expressions and/or dial designs.... I (seriously) think this level of diversity is only healthy for our ever-increasing watch world! 
Cheers.