mkvc
1382
Some level of objectivity is desirable.
I like watches. When I look at a bunch of watches I like many of them. Even of the ones I do not like I often find impressive or at least respectable. I hope that the people who work for watch magazines like watches at least as much as I do, so I would expect to hear a lot of good things about watches from them. Obviously, I think a watch magazine should have a generally high level of enthusiasm for watches.
That being said, there is no shortage of watches that fail to earn respect. They may be inaccurate or unreliable; they may fail to live up to the standards of their manufacturer or they may be sold by a manufacturer whose actual standards are not as high as its advertised standards. It would be nice if the magazines would at least occasionally mention such a phenomenon. However, I do not expect them to do so. They will certainly not criticize their advertisers, and a policy of criticizing only non-advertisers would be worse than a policy of criticizing nobody.
Magazines...
By: BDLJ : October 1st, 2009-20:25
....depend on advertiser's money. They are unlikely to bite the hand that feeds them. What you detail is true for Car, Bike, Scuba and any number of consumer product publications. Only a few seem at all free from this influence. Hence the value of website...
My dearest Bernard...
By: ThomasM : October 2nd, 2009-08:25
many people equate introspection with self-doubt, and from there, to questions about credibility and conviction. To me, introspection is about self-reality and sanity checks; about humility and remembering who we are and why we are where we are. Is it for...
same problem here
By: Cookies : October 1st, 2009-22:08
Dear Ling, I've been a victim of mass propaganda as well and hence, purchased a few watches that don't exactly sing to me. Right now, after reading The Rake magazine, subsidiary of Revolution, I am inching towards a AP RO jumbo which i have little control...
so true
By: hans_jorgen_1968 : October 2nd, 2009-01:11
Hi Patrick I fully agree on your thoughts I use and read many Watchmagazines. However, I also participate in watcforums and search on the net, to open my mind to different watches, keep in touch with markets and trends. But at the end of the day, this is ...
Precisely...
By: patrick_y : October 2nd, 2009-01:27
I'm very much the same way. And I'm sure you find that the opinions and knowledge on this forum rival that of any magazine. Here, you have first hand knowledge from owners of a watch who have spent more time with the watch and are probably able to give a ...
Welcome to reality...
By: justpen : October 2nd, 2009-07:48
Hi Ling, Welcome to reality.... As BDJL and many others have already pointed out.... Marketing Managers do not put their advertising dollar into a media which is uncomplimentary to their product. But this not only applies to watches, cars, yachts and all ...