The independents met a demand that the great historical brands are not prepared to meet. Collectors want easy-to-wear Calatrava type watches, with the rarity and craftsmanship equal to a Patek Grande Complication. For this privilege, they were willing to pay a price somewhere between the Calatrava and the Grand Complication.
What we see today is just a race to the top. Even finer finishing, more labour per watch. Who can put the most skill and effort into a single time-only watch and how much will somebody pay for that skill and effort?
In 2021, Vacheron Constantin created a single unique watch, using the techniques that were available in 1921: watchesbysjx.com
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If they had given this watch on a promotional tour and put it up for auction, it would have achieve a similar crazy result.
The marketing brings competitive people into the hobby and those that do research come to understand that the marketing only tells part of the truth. The unending search to capture what the marketing promises is what drives the crazy pricing we see with the most recognized independents. The demand for independent time-only watches will continue to increase, if the established brands continue to use at the same strategies to ramp up their annual production.