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Montblanc

I hope you will be right but I doubt..

 

Dear Nicolas,


I wish you were (or will be) right but when you see that Mr Lambert already introduced an "Extreme Lab" design at Montblanc and even uses Villeret movements for it, I am not sure we can be so confident... Come on, how can you make a so-called conceptual carbon watch with this kind of old school Villeret movements, it is ridiculous. At least at JLC they made kind of "titanium/carbon/oil free" movements for the Extreme Lab.

Mr Lambert already made all kind of unrelated watches at JLC but the brand was kind of strong enough to support /survive it (even if it certainly diluted the brand equity).  It is even impossible for me to tell you how many collections JLC now has. When Mr Blümlein was in charge, JLC had only 3 collections....Montblanc is different as it has not strong historical models (i.e. identity) and this multi-style strategy might confuse the consumers even more.

Just my two cents and I am lucky not to be in charge of Montblanc smile

Best,

Goldenlutin

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