destrodan
506
Well, that begs the question:
Which is better?
1. That Conglomerate A pools revenue from its watch companies to centrally fund R&D on movements
2. That Conglomerate B performs an intercompany transfer of resources/funds away from other brands to their staple brand to build movements that appear to come from that staple brand...but with the might and resources of the Conglomerate behind it (does this make that staple brand a "micro brand"?). Oh, and their signature movement comes from a famous watchmaker outside of their organization
3. That an Independent Company builds movements, but a number of their movements are antiquated, the accuracy isn't quite there and their watches are very expensive (although the hand-finishing is great!)
4. That a famous independent watchmaker obtains funding from investors (with strings attached) to invest in developing movements (via CNC), but the movements don't perform as well as movements from the big Conglomerates because the watchmaker hasn't produced hundreds-of-thousands or millions of units to fine-tune the movement for better performance...
...or....
...the traditional Swiss answer for a long time (up until 20 years ago)...outsource your ébauches and focus on finishing, fine-tuning, and marketing.
Which is better and which is worse?
I can't find a clear winner myself.