Those are pretty small numbers and it's lasted 5 years. They have maybe 200 left(?). They could have priced them at 10k if they wanted to move them fast, but the pricing makes sense since they are trickling them out slowly. Also makes their ambassadors feel like they are getting something special. This was also the first time ETA made a production movement with titanium bridges and plates afaik, so the whole thing was somewhat experimental. The new planet ocean with Ti movement is less than half the price.