For rich people, money is not a problem. They just buy what they like, regardless of the amount. But for less fortunate, still the main consideration is value for money. Patek is just so hard to resist. I can cut expenses on a lot of things and save a small amount that's good for at least an annual calendar or lower model. It becomes more precious when you have something like patek wherein the price will appreciate, whether you sell it in the future or keep it for life.
sorry guys, just my opinion......