WatchProSite|Market|Digest

Patek Philippe

Initial reaction: immensely positive!

 

While there are no 'show stoppers' like last year's pilot, I think this is not necessarily a bad thing. The subtle developments and modifications will inspire confidence with collectors, and allow them to carefully contemplate their collections. Largely sticking to the existing sends a signal that the brand is consent with their offering and thus gives an exactly opposite message to the other 'larger, bigger, flashier' craze of the competitors. 


In the current economic climate I can see this as a good sign for the brand (yes, we collectors are a spoiled breed and difficult to please...). This is a very much Patek-y year ;-)!

Now the big question is: how will the prices be set?

Best,
Magnus

  login to reply