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Patek Philippe

There is a way to do it

 

and looking back at the 1940's to 1990's they have been following their path while other competitors were also moving on.

The result is that some have nearly disappeared during the Quartz "ice age" while Patek has reinforced itself from the 1990's.

The risk is sometimes to move too fast or the wrong way while some who keep respecting good traditions and fine taste finally "takes it all".

What will remain in the end? This is what counts and going too much towards modernity can lead to strong mistakes.

It is hard to climb but much easier to go down.

Of course, there is the Nautilus birth as a good example of revolution for Patek. Is the brand good because they did it or is it because they did it that Patek looks good today. Hard to tell when dealing with the present.

We'll see how things evolve.

Cheers, Mark

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