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Patek Philippe

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However, there are many references that have been available for a short period of time (1 or 2 years) like the 5960P black dial, 5070P, 5970P etc...

One thing is for sure about Patek is that you never know in advance if a reference will remain for 1, 2 years or much longer...

It is important to be able to manage the collections in order to stop references that are not that successful but also to stop sometimes very successful ones. It helps getting a better turnover of versions and preserving iconic or very sought after models.

The first reflex from many brands would be to sell as much as long as it works, as long as it remains successful, to make more money. This is not how Patek has managed its references, otherwise they would have left the 5070P in the catalogue for much longer for instance etc... A watch with a strong demand can also be stopped in order to create a strong desire for them. I think it is a clever way to ensure a strong legacy and, from the owner, that you don't buy something that will loose 50% of its value in the next years.

Furthermore, my opinion is that it is sometimes replaced by another dial combination (with the same metal). For instance the 5940G was available in silver then in black, so more than two years but with a wider choice. I think it is a good thing to work that way for the diversity.

Cheers, Mark

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