i think the ellipse is much more well proportionate to the 24. 24 no doubt is a beautiful piece, but it seems more mass marketed (no offence). It seems like a very sellable design, and more importantly, for the younger generation.
The ellipse which i showed was a piece i bought fo my mum, then 5*. (women hate their age being known). ;p
What drew me to this piece was the mother of pearl dial, which seemed like the sky to me, beautiful. Furthermore, the bracelet was pure craftsmanship. It is made/moulded by a master watchmaker, totally beautiful and unique. You'd be blown away if u manage to inspect it in person. Even the crown has a diamond set in it. Pure spectacular.
The ellipse seems much smaller than the 24, but i can be sure when wearing it, the 'feeling' would totally different. Maybe because my mum is rather petit, thus a small wrist, it sees perfect on her.
24 is a beautiful watch, well proportionate, well designed, but the ellipse has one extra thing 24 dosen't have, a SOUL.