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Rolex

Thank you for the kind words!

 

I especially like to highlight works that improve the user experience.  As these are not selling points that are immediately realized by the consumer.  The consumer typically asks for an automatic watch, a sapphire crystal, date complications, seconds, and water resistance for light swimming and have been programmed that 100M is the perfect water resistance for that.  Outside of this, any surveyed consumer asked open ended questions doesn't think to ask for more from their own accord.  So, to put in innovations that make a watch even more accurate and even longer service intervals are sometimes interpreted by many consumers as "features with no benefits."  It's not until after they own the watch and realize they don't have to service the watch for 15+ years that they realize there's a true benefit.  


And these natural escapements are just very cool.  And traditionally a very expensive feat of engineering only in watches that cost much more than this one!  So accessibility is another great thing that Rolex is providing here!

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