I especially like to highlight works that improve the user experience. As these are not selling points that are immediately realized by the consumer. The consumer typically asks for an automatic watch, a sapphire crystal, date complications, seconds, and water resistance for light swimming and have been programmed that 100M is the perfect water resistance for that. Outside of this, any surveyed consumer asked open ended questions doesn't think to ask for more from their own accord. So, to put in innovations that make a watch even more accurate and even longer service intervals are sometimes interpreted by many consumers as "features with no benefits." It's not until after they own the watch and realize they don't have to service the watch for 15+ years that they realize there's a true benefit.