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Rolex

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It really is A BIG DEAL. And when you think about watches with these things, they're typically fragile, very expensive, and not always reliable. For Rolex to have the confidence to debut this on such a mass market piece is a big deal.
But, I also understand that when it comes to watches, these are antiquated objects, and you want something made in the old way. A lot of these silicon parts give a coldness to the medium. And they're also not about craftsmanship, as these things are always machine made. And you're all about the craftsmanship.

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