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Ubik....

 

.....you make a number of very valid points. 


Look at the Rolex forum and the Patek forum. The first is domianted by vintage collectors whereas the latter is dominated by collectors of modern. Why has that happened? Well, I think a part of it is due to the fact that vintage Rolex is actually a little more colourful. It has more "stories" attached. It has more history in the sense of uses as tool watches. That will naturally lend itself well to the process of glamorisation of a genre. 

In terms of size of watch, on this i think it is nothing more than fashion phase. I spoke with a number of manufacturers recently and they all noted that the peak in watch size has now passed and that there is a clear sign that smaller watches are becoming demanded relative to the larger ones. Take even Rolex....the DeepSea just didn't sell so well simply because it was too big...instead, Rolex release a much smaller Sea-Dweller, and I am sure that will sell much better. Patek is not about tool watches, and hence it makes no sense that the size of a Patek should be bigger. I think your point on watch size is one i wouldn't agree with.

Patek do offer something to the vintage collector that few, if any, manufacturers do, and that is the archive records as well as the fact that if they don't have a specific part for a 70 year old watch that you send for service, then they will make that part. In this world of super-complications, I do wonder where many of today's buyers of watches will be left when they send their watch for service only to be told...err...we don't make those parts any more. For patek....that will never happen. For Rolex, it is already the case. For the independents....good luck with that. So yes, Patek offers something quite special there.

Provenance is another point you mention. I think this is the same point made by Marcello....history. When a watch has a proven (and sexy) history, then yes it makes a big difference to its desirability. When that history is attached to something like exploratory diving, military action or suchlike, then yes, its easy to see why it might gather some desirability momentum. Now, i know we discussed this issue a few years ago when comparing Longines and Rolex. I still hold to my original view....Rolex offers more sexy history than any other manufacturer. Sure, there are some Breguets with stories....and Longines..... and Blancpain..... but which offers the most intricate history, provable history and breadth of scope? Rolex.

Now, I am not cornering myself into arguing (as others have done) that Rolex is now the new king of the jungle. I don't believe it is. I believe vintage Patek is still king.... and I believe it will remain king. Patek gained its reputation not by producing watches that were used by the SAS, but by making watches that had the finest most extraordinary movements and finishing... that is what drove Patek. Excellence of watch-making. Now, in my view, that excellence was something that pervaded from the 1930s right the way through to the 1960s. Since then, others have bridged the gap. 

I am rambling..... 

....bottom line is I think provenance/history is a key factor....but its how that history is perceived and admired by a particular period of time that makes for the so-called sweet-spot. Right now, Rolex is in the ascendancy for a number of reasons. But King? 

No....  

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