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Vacheron Constantin

I agree. It is always good to get activity and publicity.

 

But the idea here is auction-related. Auction houses need "winners" to generate interest so these pieces will increase in value. Brands need value increases since a real driver of watch sales is value retention related. And a rising tide lifts all boats, so if one specific obscure Vacheron Constantin model starts seeing record prices, then that tide lifts all of the VC boats. Even though there's technically "multiple losers" per category, people only focus on the category winner.
It's a manufactured way to get interest.
Almost like how the music industry identifies a hole in the market (there's no new USA/Canadian Boy Band) and goes and makes a group together, hires the best song writers, and put a script in front of the singers. It's "manufactured" demand.

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