and I think VC suffers from being part of Richemont, with a lack of true personal vision at its head.
By comparison, I find what Karl-Friedrich Scheufele is doing for both Chopard and Ferdinand Berthoud much more interesting.
I don’t like all the decisions made by Thierry Stern for Patek Philippe, but I think that being family owned and having a CEO who has a true vision is essential for a brand.
Best, Emmanuel